Client project
Artificial Plant Co
A clean ecommerce storefront for Artificial Plant Co — browsing by category and space, product discovery and a clear path to purchase.
← Work
Concept project
Lancaster roofing website concept
A sample direction for a dependable local trades business that needs to turn nearby searches into straightforward enquiries.
Status
Concept project
Designed for
Independent Lancaster roofer
This is illustrative concept work, not a client commission. It shows the thinking, structure and visual direction I can bring to a real project.
The sample brief
Show how a small local business could explain what it does, where it works and why customers should trust it without making visitors hunt for the basics.
One-page websiteEnquiry journeyLocal SEO structure
Design approach
What this direction prioritises
- 01
Lead with the service area and the main customer problem.
- 02
Make proof, services and contact details easy to scan on a phone.
- 03
Use one clear enquiry action throughout the page.
What it demonstrates
01
Clear local positioning
02
Mobile-first enquiry path
03
Simple service explanation
04
Trust-led page structure
Related work
More projects to review
Client project
Northwest Landscaper
A tailored business website that presents Northwest Landscaper’s services clearly, showcases completed outdoor spaces and makes requesting a quote straightforward.
Your project