Client project
Artificial Plant Co
A clean ecommerce storefront for Artificial Plant Co — browsing by category and space, product discovery and a clear path to purchase.
← Work
Concept project
Lancaster café website concept
A sample website direction for an independent venue that needs its atmosphere, opening details and booking route to feel effortless.
Status
Concept project
Designed for
Independent Lancaster café
This is illustrative concept work, not a client commission. It shows the thinking, structure and visual direction I can bring to a real project.
The sample brief
Show how a local hospitality business could capture its character while still making practical information and the booking action immediately clear.
Business websiteContent structureBooking integration
Design approach
What this direction prioritises
- 01
Use strong imagery without hiding opening times or location details.
- 02
Give menus, events and bookings a simple hierarchy.
- 03
Keep the visual style distinctive while making the mobile journey quick.
What it demonstrates
01
Strong visual identity
02
Practical visitor information
03
Clear booking route
04
Responsive editorial layouts
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A tailored business website that presents Northwest Landscaper’s services clearly, showcases completed outdoor spaces and makes requesting a quote straightforward.
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